AGRARIAN ALMANAC: A COMPREHENSIVE MULTIDISCIPLINARY TRAINING MANUAL FOR AGRICULTURAL PRACTICES

Title: AGRARIAN ALMANAC:  A COMPREHENSIVE MULTIDISCIPLINARY TRAINING MANUAL FOR AGRICULTURAL PRACTICES
Editors: Ingudam Bhupenchandra,  H. Lembisana Devi,  Soibam Sinyorita,  Sumit Kumar,  N. Soranganba, Soibam Khogen,  Chongtham Tania,  Chongtham Sonia,  Romila Akoijam R.K. Roshan Wahengbam Elizabeth,  Yumnam Jamuna Devi,  Chingtham Chanbisana & Adhikarimayum Dhanachandra Sharma
ISBN: 978-81-952745-7-4
Edition: 2024
Language: English

Taxonomic Analysis of Plankton Diversity in the Paddy fields of the Manipur Valley

Title: Taxonomic Analysis of Plankton Diversity in the Paddy fields of the Manipur Valley
Author: Ningthoujam Mohendra
ISBN: 978-81-952745-8-1
Year of Publication: 2024
Language: English

Issues in Tourism - Theory, Practice and Planning

Title: Issues in Tourism : Theory, Practice and Planning 

Editor: Irengbam Rubita

Language: English

ISBN: 978-81-939495-3-5

Year of Publication: 2024

Defining Global Manipuri Community: Diaspora Perspectives

Title: Defining Global Manipuri Community: Diaspora Perspectives
Editors: Pukhrambam Lilabati Devi  & Premlata Maishnam
Year of Publication: 2024
ISBN: 978-81-942936-8-2
Language: English

MUSHROOM MASTERY: A Comprehensive Guide to NEP-Aligned Cultivation Techniques and beyond (SEC-I for Botany and Biotechnology)

Title: MUSHROOM MASTERY: A Comprehensive Guide to NEP-Aligned Cultivation Techniques and beyond (SEC-I for Botany and Biotechnology)
Authors: Khumukcham Ranjana Devi  Lakshmibala Kshetri  Dayabati Sagapam  Laxmipriya Koijam  Khaidem Kabita Chanu  Rommi Rajkumari  Thokchom Sunita Devi  Mayanglambam Rabeena Devi &  Khundrakpam Selvia
ISBN: 978-81-952745-9-8
Language: English
First Edition: 2024

Socio-Economic Aspects of Some Villages in Manipur

Title: Socio-Economic Aspects of Some Villages in Manipur
Editor: Gurumayum Jadumani Sharma
Language: English
ISBN: 978-81-952745-4-3
First Edition: 2023 

Marketing Strategies of Public Sector Banks and Cooperative Banks in Manipur

Title: Marketing Strategies of Public Sector Banks and Cooperative Banks in Manipur

Author: Nambram Amulkumar

Language: English

ISBN: 978-81-939495-9-7

About the Book:

Economic liberalization, privatization and globalization have made a radical transformation in the banking scenario in terms of competition, technological advancement and innovation. Due to this competition, bankers have been compelled to innovate new strategies of marketing. To successfully leverage service quality as a competitive tool, they first need to correctly identify the antecedents of what the consumer perceives as service quality. This book aims to assess and compare the different types of marketing strategies practiced by SBI and IUCB in the state of Manipur.

Marketing strategies of the banks was analysed from the perspectives of the elements of service marketing i.e. product, price, promotion, place, people, process and physical evidence. At the same time, customer service quality gap was analysed by using SERVQUAL model. Statistical methods, such as mean, standard deviation, t-test, F-test, and factor analysis, were then employed to answer the research questions.