Marketing Strategies of Public Sector Banks and Cooperative Banks in Manipur

Title: Marketing Strategies of Public Sector Banks and Cooperative Banks in Manipur

Author: Nambram Amulkumar

Language: English

ISBN: 978-81-939495-9-7

About the Book:

Economic liberalization, privatization and globalization have made a radical transformation in the banking scenario in terms of competition, technological advancement and innovation. Due to this competition, bankers have been compelled to innovate new strategies of marketing. To successfully leverage service quality as a competitive tool, they first need to correctly identify the antecedents of what the consumer perceives as service quality. This book aims to assess and compare the different types of marketing strategies practiced by SBI and IUCB in the state of Manipur.

Marketing strategies of the banks was analysed from the perspectives of the elements of service marketing i.e. product, price, promotion, place, people, process and physical evidence. At the same time, customer service quality gap was analysed by using SERVQUAL model. Statistical methods, such as mean, standard deviation, t-test, F-test, and factor analysis, were then employed to answer the research questions.

Moreh A Mini Cosmopolitan Town at Indo Myanmar Border

Title: Moreh A Mini Cosmopolitan Town at Indo Myanmar Border
Author: Irom Robindro Singh
Language: English
ISBN: 978-81-939495-6-6
First Edition: 2023 

Preservation of Seasonal Fruits and Vegetables

Title: Preservation of Seasonal Fruits and Vegetables
Authors: S. Damayanti Devi  & Y. Prabhabati Devi
Language: English
ISBN: 978-81-952745-3-6
First Edition: 2014
Reprint: 2022

About The Author 

Mrs. S. Damayanti Devi, MA, B.ed., is a Vice Principal of TG Higher Secondary School and President, Home Science Association, Manipur. She is teaching Home Science and also conducted training cum demonstration on various aspects of food processing. She also participated in many seminars, conference, workshop and skill training. She also organized many training for women, rural youth and AWW workers for improving nutritional status and income of the family, society as a whole.

Y. Prabhabati Devi, M Sc, Ph.D, B.ed, M.ed, NET, SRF, is a Subject Matter Specialist  (Home Science) at KVK, Chandel, ICAR, Manipur centre. She has published various research papers in the national and international journal. She also participated and presented papers in numerous academic seminars, conference, workshop and training. She also organized many skills and vocational training. She also published many leaflets, poster and popular article on processing of fruits and vegetables.

Career Opportunities in Adult Education

Title: Career Opportunities in Adult Education
Author: Sharmila Thingbaijam
Language: English
ISBN: 978-81-939495-7-3
Year of Publication: 2021 

A Study of Agricultural Labour in India

Title: A Study of Agricultural Labour in India
Author: Silvia Lisam
Language: English
ISBN: 978-81-952745-0-5
Year of Publication: 2021 

Regional Development: A Multi-dimensional Outlook in Northeast India

Title: Regional Development: A Multi-dimensional Outlook in Northeast India
Editors: Khumukcham Tombisana Singh & Rajeev Lourembam
Language: English
ISBN: 978-81-939495-8-0

About the Book:

Since independence development is the debate of the nation especially for the Northeast India. The concept development is very complex in nature, it change with the evolution of time. From the perspective of social science the concept of development is to get access to various basic necessities may be in the forms of commodities or services or rights. This book includes the communication view point of development, health development, economic growth approach through agriculture and entrepreneurship, women empowerment through political participation, cultural perspective of development. Many eminent teachers from different colleges and university of Northeast have contributed to this book and put forward their research and outcome of their analysis. 

About the Editors

Dr. Khumukcham Tombisana Singh is an Assistant Professor at the Department of Human Rights, S. Kula Woman’s College, and Post-Doctoral Fellow, ICSSR, New Delhi, has to his credit many research articles in reputed journals and has also contributed book chapters. Some of the major publications to his credit are: The Role of Women in Manipur (2012), Formation of Government in Manipur (1947-1984) (2017). He was also served as the Project Co-coordinator of the Women and Child Aberration Society. He has served as a Volunteer of the Natural and Human Resource Development Organization. He is the member of the Human Rights Education Cell and also different Committees of College. He has participated and presented papers in various seminars and other academic floras at the state, regional, national and International level. He has also got Best Teacher Award in the year 2011 by the Hijam Irabot Memorial Charitable Trust at the State Level.

 

Dr. Rajeev Lourembam is an Assistant Professor at the Department of Mass Communication, AIMT College; he has two years of teaching in the field of Mass and Communication studies and development. He contributed many research articles in reputed journals and book chapter. He has participated seminar and conference at National and International level.

 

 

North East: Encounter to Political Space

 

 

Title: North East: Encounter to Political Space

Author:Narengbam Samarjit Singh

Language: English

ISBN: 978-81-939495-5-9

Year of Publication: April, 2019